Get ideal work and get entered to win a Dodge Dart. That's the rallying cry in Victorville, Calif., where Victorville Motors and local high schools have partnered in a contest that has rewarded the dealership with sales and
Dodge Dart giveaway prompts ideal attendance blast
Since the inception of the It's a Gasoline to Go to Class program, participating schools have seen a four-fold increase in perfect attendance, a higher proportion of state revenue for attendance and improved student academic performance. Victorville Motors has reportedly sold over five dozen vehicles in 18 months, because of the competition.
"I had no idea how successful it would be," said 47-year-old Victorville Motors dealer principal Tim Watts.
A local parent brought up the idea of possibly giving away a car to watts. The dealer has always been very involved in the community and raising money for local organizations.
"It wasn't just about us. We wanted to do it as a multi-layered approach and an outreach that includes other local businesses," said Watts.
Not just great for business
About 15 to 20 kids in the schools had ideal attendance for the Dodge Dart promotion as started at Victorville Motors. The program involved six school districts and 12 high schools presently. There are now a few hundred kids with perfect work since the plan was initiated. Victorville Motors has also seen a rise in sales. In 2012, it sold 850 brand new automobiles and 756 used vehicles.
Students are motivated towards ideal work with supplemental prizes such as gift cards. Students who maintain a perfect attendance record will be able to participate in the Dodge Dart raffle with golden tickets they are given. The winner's parents will usually get the car if the winner is under 18 since minors are not permitted to win automobiles in the state of California. This is how the raffle works, and it has certainly been effective.
Car rewards
Dodge Dart giveaway prompts ideal attendance blast
Since the inception of the It's a Gasoline to Go to Class program, participating schools have seen a four-fold increase in perfect attendance, a higher proportion of state revenue for attendance and improved student academic performance. Victorville Motors has reportedly sold over five dozen vehicles in 18 months, because of the competition.
"I had no idea how successful it would be," said 47-year-old Victorville Motors dealer principal Tim Watts.
A local parent brought up the idea of possibly giving away a car to watts. The dealer has always been very involved in the community and raising money for local organizations.
"It wasn't just about us. We wanted to do it as a multi-layered approach and an outreach that includes other local businesses," said Watts.
Not just great for business
About 15 to 20 kids in the schools had ideal attendance for the Dodge Dart promotion as started at Victorville Motors. The program involved six school districts and 12 high schools presently. There are now a few hundred kids with perfect work since the plan was initiated. Victorville Motors has also seen a rise in sales. In 2012, it sold 850 brand new automobiles and 756 used vehicles.
Students are motivated towards ideal work with supplemental prizes such as gift cards. Students who maintain a perfect attendance record will be able to participate in the Dodge Dart raffle with golden tickets they are given. The winner's parents will usually get the car if the winner is under 18 since minors are not permitted to win automobiles in the state of California. This is how the raffle works, and it has certainly been effective.
Car rewards
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