Out-of-home advertising, when done right, can product some of the best results imaginable. After all, advertising in general is done with the purpose of drawing attention to products that probably wouldn't have been able to garner said attention otherwise. This is true for a number of platforms associated with outdoor marketing, truck wraps included. However, it's the idea of 3D design that has caught my attention as of late and it's hard to overlook something so intriguing.
According to AdWeek, 3D installation was put into place for an event called Malmo Festival. For those who don't know, the Malmo Festival is an annual celebration that usually takes place in late August. While the event itself is undeniably popular, it's the idea of 3D integration that has the potential to attract the attention of various companies, JMR Graphics included. In fact, it probably wouldn't be out of the question to see this implemented into truck wraps and the like.
It goes without saying that there is effort to be seen in this marketing endeavor. If you are curious as to what exactly this entails, the article went into detail about how it took 900 hours, and even more, to be completed. The article in question also mentioned the fact that 14 individuals were responsible for it. Seeing as how 3D advertising isn't very commonplace, this amount of labor should probably go without saying. After all, shouldn't something like this prove to be memorable?
Another reason why this endeavor deserves to be focused on is because of how it can only be truly visible if an individual is 100 feet or so in the air. This alone details just how inventive this particular method is and the amount of work that has been brought into it. Keep in mind that this campaign will have a tremendous amount of attention, given the fact that it will be treated as something of a centerpiece. Will its potential be realized, though?
It's clear that, based on everything that has been said, this particular marketing endeavor is among the most creative. While it goes without saying that marketing is designed in order to showcase products to the masses, there must be a bit more done in order for this to become a reality. Hopefully this will prove to be a success once the Malmo Festival rolls around. Seeing as how the festival in question takes place in August, it's important for us to take a "wait and see" approach.
According to AdWeek, 3D installation was put into place for an event called Malmo Festival. For those who don't know, the Malmo Festival is an annual celebration that usually takes place in late August. While the event itself is undeniably popular, it's the idea of 3D integration that has the potential to attract the attention of various companies, JMR Graphics included. In fact, it probably wouldn't be out of the question to see this implemented into truck wraps and the like.
It goes without saying that there is effort to be seen in this marketing endeavor. If you are curious as to what exactly this entails, the article went into detail about how it took 900 hours, and even more, to be completed. The article in question also mentioned the fact that 14 individuals were responsible for it. Seeing as how 3D advertising isn't very commonplace, this amount of labor should probably go without saying. After all, shouldn't something like this prove to be memorable?
Another reason why this endeavor deserves to be focused on is because of how it can only be truly visible if an individual is 100 feet or so in the air. This alone details just how inventive this particular method is and the amount of work that has been brought into it. Keep in mind that this campaign will have a tremendous amount of attention, given the fact that it will be treated as something of a centerpiece. Will its potential be realized, though?
It's clear that, based on everything that has been said, this particular marketing endeavor is among the most creative. While it goes without saying that marketing is designed in order to showcase products to the masses, there must be a bit more done in order for this to become a reality. Hopefully this will prove to be a success once the Malmo Festival rolls around. Seeing as how the festival in question takes place in August, it's important for us to take a "wait and see" approach.
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